CEX.IO Partners with Jacob & Co. to Enable Crypto Payments for Luxury Products

International cryptocurrency exchange CEX.IO, announces a new partnership with the prominent luxury jewelry and watch manufacturer Jacob & Co. As part of the two companies’ cooperation, Jacob & Co. will onboard digital asset payments for its products.

Cryptocurrency transactions will be powered by CEX.IO’s digital asset payment gateway solution — CEX.IO Pay. Initially, the luxury items creator will allow its customers to pay with Bitcoin and Ethereum, with more cryptocurrencies to follow.

It will take customers only a few steps to settle an order with crypto. Upon selecting a product, the system will determine its price in crypto equivalent. Afterwards, the buyer scans a QR code via his smartphone to settle the order via a cryptocurrency payment.

“Jacob & Co. stands out as a premium brand with a passion for creativity that finds solutions previously deemed impossible. This approach is close to us at CEX.IO, as we stand on the frontier of financial innovation, which also demands out-of-the-box thinking. This is in part why we decided to partner with Jacob & Co. And in doing so we intend to facilitate the transformation of the luxury industry and e-commerce at large,” says Konstantin Anissimov, Executive Director of CEX.IO.

“CEX.IO is a trusted and internationally known cryptocurrency exchange that is on pace to process more than $14 billion in crypto transactions in 2021. We selected CEX.IO because of their positive reputation and credibility in the space,” — stated Benjamin Arabov, CEO of Jacob & Co.